• Digital Marketing Specialist

    Job Location US-OH-Dunbridge
    ID
    2018-1753
  • Overview

    Assist with our digital marketing and ecommerce efforts.

    Responsibilities

    •  Online revenue generation
    • Assist in the development and improvement of ecommerce operations
    • Assist in lead-generation efforts
    • Analyze conversion performance and implement ecommerce improvements
    • Brand and corporate digital marketing
      • Design and implement multi-channel online campaigns with measured metrics of success.
      • Evaluate channel performance to develop new and/or modify campaigns to deliver desired business results.
      • Execute email marketing campaigns within Microsoft Dynamix CRM
    • Amazon seller account administration:
      • Manage in-house and competitive Amazon listings; identify areas for improvement and opportunities to pursue
      • Partner with customer service on communication with Amazon reviews
      • Implement and oversee Amazon advertising campaigns
    • Monitor emerging digital marketing technologies, tools, and trends.
    • Generate and circulate weekly reporting of key metrics across multiple web properties.
    • Track SEO best practices and support the implementation of those practices at PBE.

    Qualifications

    • A Bachelor’s Degree in marketing, business, technology or a related field
    • At least 2-3 years’ experience in digital marketing, ecommerce, or demonstrated success with the Amazon marketplace
    • Proficient in Microsoft Excel, Word and PowerPoint a must
    • Can work independently or in teams, managing and prioritizing multiple mission-critical tasks
    • Strong verbal and written communication skills

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